Social advertising in Russian Federation makes the world better
Social advertising is not so effective in Russian Federation as it can seem. Even during the years of Soviet Union social advertizing took significant place in our life. All Russians who lived in Soviet times remember social posters and TV spots where messages of liability were declared. The following mottos were very popular: “Save our nature, it’s our motherhood”, “Matches are not toys for boys” etc. All those social advertisments were supported by the government and made by governmental institutions. At the moment everything has changed and we may find many silly social advertising which is supported by official government, non-governmental organizations and private persons. Much money is spent every month on various social campaigns which are created by Russian media campaigns with movie spots, social posters, texts etc.
Many international organizations work on the territory of Russia and a great deal of social ads from different countries can ve found at the moment in former Soviet Union. I am sure that it is really great as we have a unique chance to use best world experience in the field of social promotion as our own traditions in this sphere are very weak but we have many thoughts and creative people who can make all them visible. That’s why different contests of social promotion are so popular nowadays in Russian Federation and lots of professional promotion companies took an active part in such kind of events and if you enter YouTube you can search for many social spots shooted by the leading local companies but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of popular social ads on tobacco addiction and other issues. But certainly, we should always remember about the current situation in Russian Federation and the main difficulties which the government has to deal with. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they know that they should force families to give more births. As an example of social advertising which concentrated on demographic problems we can state on social posters which were placed in Moscow subway with a woman with three children on her knees. This post gives more questions rather than gives replys as there is no male on this poster and the woman looks not very happy.
I think that social advertising in Russian Federation just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.